A digital marketing freelancer is not just someone who runs ads or manages social media. In reality, they provide a wide range of surprising services that many businesses don’t even know exist. From optimizing websites for conversions to preparing for voice search, a freelancer like Keerthana can bring measurable growth and results for small businesses, startups, and established companies alike.

Introduction

When people hear the term digital marketing freelancer, they usually think of someone posting updates on social media or setting up Google ads. While that’s true, the role of a freelancer goes far beyond these basics. Today’s freelancers combine creativity, strategy, and technical expertise to deliver services that even big agencies sometimes overlook.

Take Keerthana as an example. She is a dedicated digital marketing freelancer who helps businesses not only attract visitors but also turn them into loyal customers. By using tools, strategies, and insights, Keerthana delivers solutions that business owners often never imagined a freelancer could handle.

In this article, we will explore 10 surprising services offered by a digital marketing freelancer that can give businesses an edge in a competitive market.

1. Website Conversion Rate Optimization (CRO)

Most people assume that only web developers or agencies work on improving websites. But a digital marketer can perform conversion rate optimization (CRO) to make sure websites turn clicks into paying customers.

For example, Keerthana reviews site traffic, studies customer journeys, and adjusts landing pages to increase leads. She may:

• Run A/B tests on call-to-action buttons
• Improve headlines and copywriting
• Fix slow-loading pages
• Make the site mobile-friendly

If a local shop already has traffic but struggles with sales, a freelancer can help boost conversions by optimizing the entire experience.

Why it matters: Without CRO, traffic goes to waste. A digital marketer ensures that every visitor has a higher chance of becoming a customer.

2. Marketing Automation Setup

Many businesses don’t realize that a digital marketing freelancer can also set up automation tools that save time and money.

Keerthana, as an experienced digital marketing freelancer, helps brands by:

• Creating automated email sequences (welcome series, cart reminders)
• Setting up customer relationship management (CRM) systems
• Automating follow-ups, surveys, and review requests
• Building lead scoring systems to track potential buyers

For example, an e-commerce business can recover lost sales with automated discount codes for cart abandoners. Instead of manually chasing leads, automation keeps the process smooth.

Why it matters: Automation ensures consistent communication and frees up business owners to focus on growth. A digital marketing freelancer can handle this setup at a fraction of the cost of big agencies.

3. Voice Search Optimization

With Siri, Alexa, and Google Assistant, customers now use voice search more than ever. A digital marketing freelancercan prepare businesses to show up in voice-based results.

This includes:

• Optimizing website content with natural, conversational phrases
• Adding structured FAQs that voice assistants can easily pick up
• Using long-tail keywords like “best bakery near me open now”
• Updating Google Business Profiles for local search visibility

Keerthana has helped several businesses in Chennai appear in voice search results simply by rewriting content to match the way people speak instead of type.

Why it matters: Voice search is growing fast, and companies optimized early by a digital marketing freelancer stand out from the competition.

4. Online Reputation Management (ORM)

A digital marketing freelancer does more than create ads—they also protect and enhance a brand’s online image. Customers check Google reviews, Facebook ratings, and social media mentions before making decisions, which makes online reputation management essential.

Keerthana, a skilled digital marketing freelancer, often helps clients by:

• Monitoring mentions across search engines and social media
• Responding to negative reviews with professionalism
• Encouraging satisfied customers to share positive experiences
• Creating testimonial-based content to build credibility

For example, a salon that suffered from a few poor reviews regained customer trust after Keerthana implemented ORM strategies.

Why it matters: A strong online reputation improves trust, increases conversions, and reduces the need for heavy ad spending.

5. Podcast Marketing Support

Few people realize that a digital marketing freelancer can also help businesses grow through podcasts. Podcasts build authority, create personal connections, and target niche audiences.

Keerthana supports brands with:

• Setting up podcast channels on Spotify, Apple, and Google Podcasts
• Editing and improving sound quality
• Creating promotional snippets for social media
• Repurposing podcast content into blogs or videos

For instance, when a fitness coach started a weekly podcast, Keerthana helped market it and repurpose episodes into Instagram reels, doubling the coach’s audience reach.

Why it matters: Podcasts are an underused marketing channel, and with the help of a digital marketing freelancer, businesses can reach audiences in a more authentic way.

6. Chatbot Development and Integration

Many assume that only large companies can afford chatbots, but a digital marketing freelancer can create affordable, no-code solutions for small businesses.

Keerthana helps brands by:

• Building chatbots for websites, WhatsApp, and Facebook Messenger
• Automating FAQs, bookings, and follow-ups
• Creating personalized chatbot flows to improve engagement
• Tracking customer queries for insights

Imagine a dental clinic where patients can instantly book appointments through a chatbot designed by a digital marketing freelancer. This reduces staff workload and improves customer satisfaction.

Why it matters: Chatbots provide 24/7 support, improve sales, and reduce operational costs—making them a valuable service offered by freelancers.

7. Data Analytics and Reporting

Every marketing decision should be backed by data. A digital marketing freelancer helps businesses turn raw numbers into actionable insights.

Keerthana regularly provides:

• Google Analytics setup and tracking
• Custom reports on website traffic, ad performance, and conversions
• Insights on customer behavior and purchase patterns
• Recommendations based on data to improve ROI

For example, a local store might run ads but not understand why sales remain low. A digital marketing freelancer can identify gaps—maybe targeting is off or the landing page needs improvements.

Why it matters: Data-driven strategies ensure money isn’t wasted. With proper reporting, businesses can make smarter choices and maximize returns.

8. Influencer Collaboration and Management

Influencer marketing is often seen as something only large agencies handle. In reality, a digital marketing freelancer can help small and mid-sized businesses collaborate with the right influencers.

Keerthana, for example, has managed campaigns where local micro-influencers promoted a brand more effectively than expensive celebrities. She assists by:

• Identifying influencers who align with brand values
• Negotiating affordable collaborations
• Managing influencer content and campaign timelines
• Tracking engagement and conversions from influencer posts

Why it matters: Partnering with the right influencer boosts credibility and widens reach, and a digital marketing freelancer can make it affordable and effective.

9. Video Marketing and Editing Support

Video is now the most consumed form of content, but not every business can afford a full video production team. That’s where a digital marketing freelancer steps in.

Keerthana has helped brands by:

• Editing product demos, explainer videos, and reels
• Adding captions and graphics for social media optimization
• Repurposing webinars into short clips
• Uploading and optimizing videos for YouTube SEO

For example, a small clothing brand saw sales increase when Keerthana created short Instagram reels showcasing new arrivals.

Why it matters: Video improves engagement and conversions, and with the help of a digital marketing freelancer, businesses can tap into this trend without heavy costs.

10. Competitor Research and Market Analysis

Every business wants to stay ahead of competitors, but many don’t have the time or tools. A digital marketing freelancer provides deep competitor research to uncover hidden opportunities.

Keerthana’s process includes:

• Analyzing competitor websites and ad campaigns
• Studying keyword gaps for SEO opportunities
• Monitoring social media strategies of competitors
• Identifying market trends and customer pain points

For example, a real estate company discovered an untapped keyword opportunity after Keerthana conducted competitor research, which helped them rank higher than bigger players.

Why it matters: Competitor insights help businesses make smarter moves. With a digital marketing freelancer, this research becomes actionable and affordable.

Example:

One of the standout services offered by Keerthana, a digital marketing freelancer in Chrompet, is website development from scratch. For instance, she recently built a complete website for Sainath Builders, a real estate company.

Starting with a thorough understanding of the client’s goals, Keerthana designed a clean, modern layout that showcased the company’s projects effectively. She implemented SEO-friendly content writing, mobile responsiveness, and fast-loading pages to enhance user experience.

Additionally, she integrated essential features such as:

• Project galleries with high-quality images
• Contact forms for inquiries
• Blog section for updates and news
• Social media integration for lead generation

The result was a fully functional, visually appealing website that not only captured the brand’s identity but also improved organic search visibility, demonstrating Keerthana’s expertise in both digital marketing and content-driven website creation.

Conclusion

A digital marketing freelancer is not limited to running ads or managing social media. Professionals like Keerthana provide a wide variety of surprising services that can transform how businesses grow online. From conversion optimization and automation to voice search, influencer campaigns, and competitor analysis, freelancers bring innovation, flexibility, and cost-effectiveness.

For startups, local businesses, and even established companies, hiring a digital marketing freelancer is often more impactful than relying solely on traditional agencies. By leveraging these hidden services, businesses can save money, increase efficiency, and stay ahead of the competition.

Contact Keerthana

For digital marketing services, reach out to Keerthana:

• Website: keerthanaik.com
• Email: digitallykik@gmail.com
• Phone: +91 95668 95909

FAQs About a Digital Marketing Freelancer

1. What does a digital marketing freelancer do?

A digital marketing freelancer helps businesses grow online by managing SEO, social media, ads, email campaigns, and more. They provide flexible, customized services based on client needs.

2. Why should I hire a digital marketing freelancer instead of an agency?

A freelancer offers personalized attention, affordable pricing, and flexibility. Unlike agencies, a digital marketing freelancer like Keerthana can adapt quickly to your specific goals.

3. Can a digital marketing freelancer handle SEO?

Yes. Most digital marketing freelancers specialize in SEO, from keyword research and on-page optimization to link building and content strategies.

4. How much does a digital marketing freelancer charge in India?

Charges vary based on experience and services. On average, a digital marketing freelancer in India charges between ₹15,000–₹50,000 per month, but rates may be customized.

5. What surprising services can a digital marketing freelancer provide?

Beyond ads and social media, freelancers offer services like chatbot setup, podcast marketing, voice search optimization, and reputation management.

6. Can Keerthana, a digital marketing freelancer, work with small businesses?

Yes. Keerthana has worked with startups, local shops, and mid-sized businesses, helping them compete with larger brands through affordable digital strategies.

7. Do digital marketing freelancers manage paid ads?

Yes. A digital marketing freelancer can set up and optimize Google Ads, Facebook Ads, and Instagram Ads, ensuring maximum ROI within your budget.

8. How does a digital marketing freelancer improve website traffic?

By using SEO, content marketing, backlinks, and social media promotion, freelancers drive organic and paid traffic to websites.

9. Can I hire a digital marketing freelancer for short-term projects?

Absolutely. Many businesses hire freelancers for short-term needs like product launches, ad campaigns, or seasonal promotions.

10. Is hiring a digital marketing freelancer cost-effective?

Yes. Compared to agencies, a freelancer usually charges less while still delivering high-quality results.

11. Does a digital marketing freelancer create content?

Yes. Freelancers often create blogs, social posts, videos, and ad copy. Keerthana, for instance, develops SEO-friendly content that drives traffic.

12. Can a digital marketing freelancer manage multiple services at once?

Yes. Many freelancers are multi-skilled, handling SEO, ads, social media, and analytics together for a complete marketing approach.

13. How do I choose the right digital marketing freelancer?

Look for experience, proven results, client testimonials, and communication skills. Freelancers like Keerthana showcase portfolios to build trust.

14. What tools does a digital marketing freelancer use?

Popular tools include Google Analytics, SEMrush, Ahrefs, Canva, Mailchimp, and HubSpot. A skilled freelancer tailors tools to client goals.

15. Can a digital marketing freelancer work remotely?

Yes. Most freelancers, including Keerthana, work online and manage projects remotely for clients worldwide.

16. Do digital marketing freelancers provide analytics reports?

Yes. Freelancers track performance and share reports on traffic, conversions, and ROI so businesses can measure results.

17. Can I scale my business with a digital marketing freelancer?

Definitely. A freelancer creates scalable strategies that grow with your business needs, from small campaigns to larger ones.

18. What industries can benefit from a digital marketing freelancer?

Every industry can benefit—from retail, real estate, and education to healthcare, tech, and lifestyle brands.

19. How does Keerthana, as a digital marketing freelancer, stand out?

Keerthana blends creativity with data-driven strategies. She provides services like CRO, automation, and influencer marketing that most business owners never expect from a freelancer.

20. Can a digital marketing freelancer replace a full-time marketer?

Yes. For many small and mid-sized businesses, hiring a freelancer is more practical than keeping a full-time employee on payroll.